Learn by Horology Hub

Guidance for Microbrands and Watch Builders

Disclosing Client Pricing on Custom Builds

I get asked (a lot) by people on Facebook and Instagram how much I charge for the watches I post. First off, I wrote an entire ebook on cost and pricing. You can see it HERE Second, not every transaction is the same. Which means if I tell one person it’s $650, and a Client […]

Caring for Your Neck While Working on Watches

Introduction Working on watches requires precision and attention to detail, often involving hours of focused work. Amidst the intricate tasks, it’s easy to overlook the strain that can accumulate in your neck.  Unless, of course, you find yourself in need of a heating pad or popping ibuprofen far more than you should be.  So yes, […]

Building a Brand: Strategies for Marketing Your Microbrand Watches

In the world of horology, crafting unique (and in some cases exquisite) timepieces is only the first step in creating a successful microbrand. At Horology Hub, we recognize that effective marketing is essential to showcasing your brand’s uniqueness and connecting with your target audience. In this article, we unveil essential strategies that you can employ […]

A Comprehensive Guide from Sketch to Wrist: The Journey of Designing a Custom Microbrand Watch

In the world of horology, designing a custom watch is a fascinating journey that combines creativity, engineering, and craftsmanship. At Horology Hub, we understand that each timepiece is a reflection of a microbrand’s unique vision, which is not only our passion but also enjoyable and rewarding when we create a series that the public finds […]

Material Matters: Exploring Innovative Watch Case Materials

In the realm of watchmaking, the choice of materials for crafting watch cases is more than just a technical decision; it’s a statement of innovation and craftsmanship. At Horology Hub, we recognize that choosing the right material can define the personality of a microbrand’s timepieces. In this article, we embark on a journey to explore […]

Designing Time: A Guide to Creating Unique Watch Dials

Designing Time: A Guide to Creating Unique Watch Dials In the world of custom watchmaking, every element of a timepiece plays a significant role in defining its identity. One of the most prominent features that catches the eye and embodies a brand’s personality is the watch dial. I know how important a good watch dial […]

The Mathematics of Customer Care

Empathy is an essential skill, especially in today’s volatile world. And when it’s applied to the bottom line of a business, it can support both short-term gratification and long-term relationships. Combine this with the desired longevity of your business, and you’ll see a direct link between how caring supports sustainability. Let’s first talk about how […]

The Psychological Advantage of Staged Payments in Watch Building

Building a watch can be an intricate and detailed process. It involves precision, skill, and a true passion for the art of timekeeping, not to mention attention to detail as though you’re creating a piece of art.  At least in my opinion. For clients seeking a custom-made watch, they’re not just buying a piece of […]

Unveiling the World of Seiko Mods: A Fusion of Style and Functionality

In the realm of horology, Seiko has long been revered for its commitment to precision, innovation, and design. But beyond its original creations lies a captivating subculture that has gained momentum in recent years – the world of Seiko mods. A Seiko mod — short for modification — is a fascinating and creative practice that […]