Learn by Horology Hub

Guidance for Microbrands and Watch Builders

Category: Microbrand Support

Building a Brand: Strategies for Marketing Your Microbrand Watches

In the world of horology, crafting unique (and in some cases exquisite) timepieces is only the first step in creating a successful microbrand. At Horology Hub, we recognize that effective marketing is essential to showcasing your brand’s uniqueness and connecting with your target audience. In this article, we unveil essential strategies that you can employ […]

A Comprehensive Guide from Sketch to Wrist: The Journey of Designing a Custom Microbrand Watch

In the world of horology, designing a custom watch is a fascinating journey that combines creativity, engineering, and craftsmanship. At Horology Hub, we understand that each timepiece is a reflection of a microbrand’s unique vision, which is not only our passion but also enjoyable and rewarding when we create a series that the public finds […]

Material Matters: Exploring Innovative Watch Case Materials

In the realm of watchmaking, the choice of materials for crafting watch cases is more than just a technical decision; it’s a statement of innovation and craftsmanship. At Horology Hub, we recognize that choosing the right material can define the personality of a microbrand’s timepieces. In this article, we embark on a journey to explore […]

Designing Time: A Guide to Creating Unique Watch Dials

Designing Time: A Guide to Creating Unique Watch Dials In the world of custom watchmaking, every element of a timepiece plays a significant role in defining its identity. One of the most prominent features that catches the eye and embodies a brand’s personality is the watch dial. I know how important a good watch dial […]