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Guidance for Microbrands and Watch Builders

Tag: watch building

Caring for Your Neck While Working on Watches

Introduction Working on watches requires precision and attention to detail, often involving hours of focused work. Amidst the intricate tasks, it’s easy to overlook the strain that can accumulate in your neck.  Unless, of course, you find yourself in need of a heating pad or popping ibuprofen far more than you should be.  So yes, […]

Building a Brand: Strategies for Marketing Your Microbrand Watches

In the world of horology, crafting unique (and in some cases exquisite) timepieces is only the first step in creating a successful microbrand. At Horology Hub, we recognize that effective marketing is essential to showcasing your brand’s uniqueness and connecting with your target audience. In this article, we unveil essential strategies that you can employ […]

Material Matters: Exploring Innovative Watch Case Materials

In the realm of watchmaking, the choice of materials for crafting watch cases is more than just a technical decision; it’s a statement of innovation and craftsmanship. At Horology Hub, we recognize that choosing the right material can define the personality of a microbrand’s timepieces. In this article, we embark on a journey to explore […]

Unveiling the World of Seiko Mods: A Fusion of Style and Functionality

In the realm of horology, Seiko has long been revered for its commitment to precision, innovation, and design. But beyond its original creations lies a captivating subculture that has gained momentum in recent years – the world of Seiko mods. A Seiko mod — short for modification — is a fascinating and creative practice that […]